How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 03.07.2025 03:07
Place
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price
What does success really mean to you? Is it about happiness, money, or something else?
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Good marketing is doing this well.
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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
People
Perception
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